The year is 1999. Britney Spears had just released her first studio album, the Frappucino® just turned 4 years old, and… The world's best robe is about to be born!

In an era teeming with bedazzled velour tracksuits, flip phones, and irreverent fashion, the late 90s were a decade dedicated to carving your own path and Kashwére was no exception to this. This brand was born of a wild dream to create a yarn that was as soft as cashmere, but as easy to care for as cotton. 

That dream quickly came to fruition, and it wasn’t long before our soft, cozy, and indulgent products were gracing some of the most prestigious spas and resorts around the world. The reason behind this trajectory? Our Chenilla Classic™ yarn was unlike anything seen – or felt – before! It was more luxurious than terry cloth and more practical than other synthetics, making a perfect base for our Signature Shawl Collar Robe. A cascade effect ensued and soon we were creating blankets, throws, socks, baby products, accessories, and more! 

Fast forward to present day and we are now celebrating our 25th anniversary with gratitude and an abundance of warm, fuzzy feelings. We are proud to be known as the brand that can transform any space into a haven of relaxation, and we’re so grateful for every partnership and every purchase that helped us achieve this. 

Founder and CEO, Merri Gleckler said it best when she was quoted: 

"As we celebrate 25 years of excellence, our commitment to delivering unmatched comfort and timeless luxury remains stronger than ever, bringing warmth and joy that knows no boundaries." 

It’s this dedication to quality and comfort that has made Kashwére a favorite among 5-star destination spas, luxury resorts, and homes around the globe. Our products have been lovingly embraced by comfort-seekers with elevated taste looking for relaxation and pampering. We are so proud to have played a part in creating those special moments of calm and tranquility.

Letting us into your hearts and your homes is not something we take lightly. As such, we have created a brand new collection that is equal parts retrospective and innovation. That’s why we are proud to unveil our 25th Anniversary Collection – This one’s for you! 

The 25th Anniversary Collection: A celebration of togetherness

As we celebrate 25 incredible years, we are beyond excited to introduce the Kashwére 25th Anniversary Collection—a heartfelt tribute to the closeness and connection that Kashwére has always nurtured. Our signature soft, cozy pieces draw you in, inviting you to share these moments of warmth and comfort with those you love. Whether it’s curling up on the couch after a long day or sharing a quiet morning on the porch in your favorite robe, we believe these small, everyday moments are filled with a special kind of magic that can’t be replicated. Just like Kashwére itself—though many have tried—there’s simply no substitute for the original.

This collection is all about togetherness, creating serene moments of grounded luxury. You’ll see this theme come to life in the rustic, earthy colorways we’ve introduced. One of the highlights is Dark Navy, a deep, moody hue that radiates sophistication and adds timeless elegance to any space. Another standout is Walnut, a new favorite of our Creative Director, Anthony Saracino, whose interior design background has infused this collection with refined yet welcoming style. This rich, earthy shade is a trend on the rise, bringing the warmth of natural wood and the coziness of a cabin retreat to your home. Perfect for nature lovers, Walnut adds a grounding depth to neutral palettes and creates a comforting environment wherever it’s used.

In addition to these crave-worthy colors, we’re thrilled to include new pieces for every member of the family—including your four-legged friends! We’ve heard your requests and are excited to introduce a new line of pet products. We think there’s no better way to say thank you for 25 amazing years than by fulfilling your wishes. And that’s not all—our beloved Signature Shawl Collar Robe is getting an exciting upgrade: we’re adding a hood for that extra touch of comfort!

Each piece in the 25th Anniversary Collection reflects the elegance, softness, and timeless appeal that define Kashwére. From plush throws to classic robes, this collection is designed to bring spa-like luxury into your everyday life. It’s more than just a collection—it’s a celebration of 25 years of memories, partnerships, and the countless moments of comfort we’ve shared together. We hope you feel the love, care, and craftsmanship woven into every piece.

A Heartfelt Thank You

None of this would be possible without you—our incredible customers, partners, and the Kashwére community. For 25 years, you’ve welcomed us into your homes, your travels, and your quiet moments of relaxation. You’ve inspired us to keep innovating, to grow, and to bring more comfort into the world. From the bottom of our hearts, thank you for being part of our journey.

As we celebrate this milestone, we’re more excited than ever for what lies ahead. We promise to continue creating luxurious, beautiful products that bring joy and comfort to your life, whether you’re lounging at home, relaxing at a resort, or simply taking a moment for yourself.

Here’s to the Next 25 Years!

We invite you to celebrate with us by exploring the 25th Anniversary Collection and experiencing the Kashwére difference. Together, we’ll continue to enjoy effortlessly elevated comfort and create unforgettable memories. Here’s to the next chapter of Kashwére—and remember, no matter where life takes you, you deserve to feel pampered, cherished, and wrapped in the comfort of livable luxury.